Starting, scaling, and exiting a business each come with their unique challenges and opportunities. By understanding and implementing these building blocks, you can navigate the complexities of entrepreneurship and achieve long-term success. Whether you are at the beginning of your business journey or planning your exit strategy, strategic planning, operational excellence and legal compliance are essential components for a thriving business.

The Fundamentals of Starting a Business

Starting a business is an exhilarating yet demanding endeavor. The foundation you build at this stage can have a strong influence on the future success and stability of your enterprise. Here are the key steps and considerations:

Business Plan Development

A solid business plan serves as the roadmap for your business. It should outline your business goals, target market, competitive analysis, marketing strategy, financial projections, and operational plan. This document not only helps you clarify your vision but also is essential when seeking funding from investors or financial institutions.  Think about it carefully.  A good business plan can help you build your business on purpose, proactively for success as you define it, rather than reactively.

Your business plan should include:

  • Executive Summary: Brief overview of your business, including the mission statement and vision.
  • Market Analysis: Detailed research on your industry, market size and potential customer segments.
  • Competitive Analysis: Identification of your competitors, their strengths and weaknesses, and your competitive advantage. You should also do a SWAT analysis on your business.
  • Marketing Strategy: Plans for promoting your business, including pricing, advertising and sales strategies.
  • Financial Plan: Projections for revenue, expenses, profit margins and funding requirements.  Don’t skip this step, even if you plan to set up a not for profit or a charity.  All organisations need fuel, that fuel, most of the time, is money and resources.  If there is no money, your business will not be able to deliver goods, services, your charity will not be able to help and serve.
  • Operational Plan: Outline your business operations, including location, technology and human resources.

Want to take your plan from good to great. Create some accountability and get insights by sharing and asking others (especially professionals in the area) what they think.  Some great business decisions, come as a result of a quick coffee (or long lunch).

Legal Structure and Compliance

Choosing the right legal structure for your business is critical. In Australia, a Pty Ltd (Proprietary Limited) company is a popular choice for startups. It offers limited liability protection to its shareholders and is a separate legal entity or person in the eyes of the law.  If there are 2 or more owners, you must get a Shareholders Agreement or an agreement between owners of other structures. This will go a long way to aligning the owners, avoiding costly disputes and implement good governance processes (or it will, if you do it with Milicevic Lawyers!).

Additionally, you need to ensure the business is compliant with local regulations, including tax obligations, employment laws and industry-specific regulations. Some of these include:

  • Business Registration: Register your business name and entity type with ASIC.
  • Tax Compliance: Obtain an ABN and register for GST, if applicable.
  • Employment Laws: Ensure compliance with Fair Work Australia regulations regarding employee rights and entitlements.
  • Industry Regulations: Adhere to specific regulations related to your industry, such as health and safety standards or licensing requirements.

Funding and Financial Management

Securing adequate funding is crucial for starting your business. Consider various funding options such as personal savings, bank loans, angel investors or venture capital. Establishing sound financial management practices from the beginning is essential. If needed, do engage tax and accounting professionals with experience in the business or industry. This can save a lot of potentially wasted time, effort and costs.   Some financial items to consider and explore are:

  • Funding Options: Explore different funding sources such as grants, loans, or equity investment.
  • Financial Software: Implement accounting software like Xero or QuickBooks to track expenses, revenues, and cash flow.
  • Business Bank Account: Separate your personal and business finances for better transparency.
  • Budgeting: Create a detailed budget to monitor and control expenses.

Scaling Your Business

Once your business is up and running, the next challenge is scaling it to achieve sustainable growth (if that is what you want?). Scaling requires strategic planning, efficient operations and continuous innovation.

Strategic Planning and Market Expansion

To scale your business, you need a clear strategic plan. A simple approach is to imagine what your business will look like in 1, 3 and/or 5 years.  You then work backwards to figure out and map how you get there.

This requires broader thinking.  It is useful to get away from the business when doing this. It helps you look at the business from the outside and really get to work “on” the business.

Some of the building blocks for a good strategic plan require you to:

  • Assess: where is your business at now, what are the immediate next steps to get it to where you want it to go.
  • Growth Opportunities: Identify potential new markets, product lines, or customer segments.
  • Market Research: Conduct surveys, focus groups and competitive analysis to understand customer needs.
  • Marketing Strategy: Use digital marketing, content marketing and social media to expand your reach.
  • Partnerships: Form strategic alliances and partnerships to enter new markets or enhance your product offerings.
  • Write it Down: It really makes a difference to have it written down. Do diarise to read and revisit it every month.  This helps bring you and the business back into focus and alignment, bringing it back from the usual business distraction that may arise.


Operational Efficiency

Improving operational efficiency is key to scaling your business. Streamline your processes by adopting technology solutions such as Customer Relationship Management (CRM) systems, Enterprise Resource Planning (ERP) software, and automation tools.

  • Technology Solutions: Implement CRM systems like Salesforce to manage customer relationships.
  • ERP Software: Use ERP solutions like SAP or Oracle to integrate and manage core business processes.
  • Automation Tools: Automate repetitive tasks with tools like Zapier or robotic process automation (RPA).
  • Process Optimisation: Regularly review and refine your business processes to eliminate inefficiencies.

Talent Acquisition and Development

At any stage of your business, attracting and retaining top talent is crucial. As you grow, develop a strong employer brand to attract skilled professionals. Invest in employee development programs to enhance their skills and productivity. Consider implementing Employee Share Schemes (ESS) to incentivise and retain key employees by offering them ownership stakes in the company. In summary:

  • Employer Branding: Create a compelling employer brand to attract top talent.
  • Recruitment Strategies: Use recruitment platforms like LinkedIn and job boards to find the best candidates.
  • Employee Development: Invest in training and development programs to upskill your workforce.
  • Employee Share Schemes: Offer equity-based compensation to align employees’ interests with the company’s success.

Exiting a Business

Planning for an exit strategy is a vital aspect of business ownership. In fact, it is a necessity.  One way or another you will exit the business.  Milicevic Lawyers prefers that its clients prepare and plan for this and do it on their terms.   Whether you plan to sell your business, merge with another company or pass it on to a successor, a well-thought-out exit plan ensures a smooth transition and maximises value.  Why throw away all you have worked so hard for?

Valuation and Preparing for Sale

Before exiting, it’s important to understand the value of your business. Engage a professional business valuator to assess your company’s worth based on factors such as industry benchmarks, financial performance, market position and growth potential. Prepare your business for sale by ensuring all financial records are up-to-date, resolving any legal issues and optimising operations to demonstrate profitability to potential buyers.  The building blocks don’t come crashing down. This is now the time to show what you have built. The minimum you can do is:

  • Plan: prepare in advance.  This can take time and if rushed, or forced to sell, you will lose out on value and/or leave a mess for your successor to deal with.
  • Business Valuation: Hire a professional valuator to determine your business’s market value.  Ask them what you can do improve value, processes and brand.
  • Financial Records: Ensure all financial statements and records are accurate and up-to-date.
  • Legal Issues: Resolve any outstanding legal matters before putting your business on the market.
  • Profitability: Optimise your operations to showcase a profitable and well-managed business.

Legal Considerations

Exiting a business involves several legal considerations.  Are you selling all the assets and goodwill or all the shares in the company that owns all the assets and goodwill?

Engage legal and financial advisors to navigate the complexities of the sale process and help minimise taxes that may be payable.  The key legal and financial items to consider are to:

  • Going to Market: make sure all potential buyers sign strong confidentiality agreements and be careful with selling to competitors.
  • Sale Agreement: Negotiate key terms such as price, payment structure and warranties.  Get Milicevic Lawyers to help with the negotiations and drafting of all sale agreements.
  • Ownership Transfer: Follow legal procedures for transferring ownership of the business and/or its assets.
  • Regulatory Compliance: Notify relevant regulatory bodies of the change in ownership.
  • Liability Settlement: Ensure all debts and liabilities are settled before the sale.

Succession Planning

For family-owned businesses or those considering passing the business to a successor, succession planning is critical. Identify and groom potential successors well in advance.  It is a great idea to develop a transition plan that outlines the transfer of management and ownership. Ensure that the successor is well-prepared to take over the business this helps to maintain continuity and preserve the company’s legacy.


Building a successful business is a journey that requires careful planning, strategic execution and continuous adaptation. By focusing on the fundamentals of starting, scaling and exiting your business, you can create a solid foundation, drive sustainable growth and maximise the value of your enterprise.

Ready to take your business to the next level? Whether you’re just starting out, looking to scale or are exiting, now is the time to put these strategies into action.  Seek the guidance of experienced business lawyers and professional advisors, leverage the latest technology and stay committed to your vision. For personalised advice and support, contact Milicevic Lawyers.  We have an experienced team of business lawyers than can assist, guide and even refer you to accountants and other advisors.    Your journey to business success begins today!


Disclaimer: This article is provided as general information only. Get your own legal and professional advice on your circumstances before taking any action or making any decision.

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