In today’s competitive business landscape, intellectual property (IP) is more important than ever. IP can give your business a competitive edge by protecting your ideas, inventions, and creative works. It can also help you to attract new customers, partners, investors and is a valuable asset that can increase your brand’s value.

If you are a business owner in Australia, it is important to understand the basics of IP protection and commercialisation. This article will provide you with an overview of the key concepts and provide you with tips on how to protect your IP and turn your ideas into successful businesses.

What is Intellectual Property?

Intellectual property (IP) refers to creations of the mind, such as inventions, artistic works, designs, brand names, and trade secrets. IP can be protected by law, which gives the owner of the IP exclusive rights to use, exploit, and profit from their creation.

There are four main types of IP:

  • Copyright: Copyright protects original works of authorship, such as books, music, films, software, and websites.
  • Trademarks: Trademarks protect brand names, logos, and other distinctive signs that identify the source of goods or services.
  • Patents: Patents protect new inventions, including products, processes, and machines.
  • Trade secrets: Trade secrets protect confidential business information, such as formulas, recipes, and customer lists.


How to Protect Your IP

There are a number of ways to protect your IP. The best way to protect your IP will depend on the type of IP you have.

  • Copyright: This right is automatically granted to the author or creator when the work is created. You should put a copyright notice – © – on all original works as a signal to the world of your rights.
    • As business owner, you need to be careful that all employee and contractor agreements explicitly transfer all copyrights (and related moral rights) to you.   The last thing you want is to be restricted from using the work or having to pay ongoing royalties to the author.
  • Trademarks: You can register your trademark with the Australian Trade Marks Office. Registration gives you the exclusive right to use your trademark in Australia, as long as you are the first to use it in Australia.
  • Patents: You can apply for a patent through the Australian Patent Office. Patents are granted for inventions that are new, inventive, and useful.
  • Trade secrets: You can protect your trade secrets by keeping them confidential. You should take steps to limit access to your trade secrets, such as by using non-disclosure agreements, password protection and ensuring you have strong contracts or contract clauses in place.


How to Commercialise Your IP

Once you have protected your IP, you can start to commercialise it. This means turning your IP into a profitable business. There are a number of ways to commercialise your IP, such as:

  • Licensing: You can license your IP to others. This means that you give others the right to use your IP for a fee. This always done in franchising systems.  
  • Selling: You can sell your IP outright. This means that you transfer ownership of your IP to another party.
  • Starting your own business: You can start your own business based on your IP. This is the most challenging option, but it can also be the most rewarding.
  • Take steps to enforce your IP rights. If someone infringes on your IP rights, you should take steps to enforce your rights. This may involve sending a cease and desist letter or filing a lawsuit.



Intellectual property is a valuable asset for any business. By understanding the basics of IP protection and commercialisation, you can protect your IP and turn your ideas into successful businesses or income earners.

If you need help protecting your IP or commercialising your ideas, contact us. We can help you understand your options and develop a strategy to protect your IP and achieve your business goal.

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